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INNOVATION
EUME Fashion Week redefines the fashion‑week model by merging cultural heritage with forward‑thinking design. The event introduces a new approach to global fashion exchange, integrating emerging technologies, sustainable practices, and cross‑regional collaboration. From digital showcases to innovative runway formats,
EUME FW positions creativity as a bridge between Europe and the Middle East, shaping a modern, inclusive, and future‑driven fashion ecosystem.


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